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  • eCommerce
  • CRO
  • Shopify

Case study — Flowell

A medical device,
made easy to buy.

Flowell sells medical-grade compression therapy for home recovery. The storefront had to explain the system, help people choose between relief and recovery, and make a considered purchase feel simple.

Client
Flowell
Industry
Health & wellness eCommerce
Services
UX/UI · CRO · A/B testing
Platform
Shopify
The redesigned Flowell storefront

01Context

Simple to use.
Harder to explain.

Flowell builds pneumatic compression systems that bring clinic-grade leg therapy home: one click, a full-leg massage, relief in a single session. Engineered in Germany, sold in the U.S., built around a founder’s family story.

A first-time visitor arrives with the questions a clinic would normally answer. Is this for pain relief or sports recovery? Which set, which fit, which add-ons? Is a $1,299 system worth it?

The storefront had to carry that conversation on its own, and turn it into orders.

Flowell homepage, full page

Show the value before
asking for the sale.

02The idea

Two paths. One decision.

Every visitor is either in pain or in training. The homepage splits the range into Pain Relief and Sports Recovery, and a product finder matches goals to a system, a size and the right add-ons. Nobody has to understand the whole catalogue to find their product.

Flowell collection page, full page

03The experience

Make the configuration obvious.

The product page turns a medical purchase into three visible choices: the set, the fit, the add-ons. Model and price difference sit side by side, the free extension strap is called out where fit is decided, and the key benefits read as a checklist instead of a paragraph.

Flowell product page on a laptop

04The details

Add-ons sell themselves
when they’re explained.

Thermosleeves and the gear backpack appear where they make sense: as optional cards on the product page and as a dedicated “Customize your setup” section, each with its own benefits and its own price.

Flowell “Customize your setup” section on a laptop

Next: the mobile experience

05Mobile

Built for the screen
people actually shop on.

On the phone the gallery leads, price and model selection stay within reach of one thumb, and add-ons collapse into cards you can open or skip. Nothing from the desktop decision is lost; it is just stacked in the order people scroll.

Flowell product page on a phone
Flowell add-ons and cart bar on a phone
Flowell add-ons on a phone

06Trust

Proof where
the doubt happens.

FDA approval, German engineering, free returns and HSA/FSA eligibility sit directly under the hero. Verified reviews, science-backed benefits and an FAQ answer the questions that stall a high-ticket purchase, before anyone has to ask them.

Flowell reviews and FAQ

07Impact

Measured after launch.

Storefront performance after the redesign, across the four numbers that matter for an eCommerce business.

+83%Total sales
+58%Orders
+41%Conversion rate
+7%Sessions

Fewer open questions.
More orders.

Every product page follows the same system: gallery, options, benefits, add-ons.

Flowell Thermosleeves product page on a laptop

More work

More work.
Same level of thinking.

A broader range of eCommerce, SaaS and web projects. Swipe through, open what is relevant.

View all work

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