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  • eCommerce
  • CRO
  • Shopify

Case study — Volvik

Fewer decisions.
Better ones.

Volvik sells performance golf balls in dozens of models, colours and licensed packs. The product page had to carry model comparison, colour choice, pack sizing and bundles without turning a $35 purchase into homework.

Client
Volvik
Industry
Golf equipment eCommerce
Services
UX/UI · CRO
Platform
Shopify
The redesigned Volvik product page

01Context

One ball,
many ways to buy it.

Volvik’s range splits by model (Vivid Soft, Condor, Condor X), by colour, by pack size and by licensed collections such as the Marvel sets. On the original page those choices competed for the same space.

The brief was a product-page redesign with a conversion focus: keep every option available, but order them so a golfer can move from “which ball” to “which pack” without re-reading the page.

Desktop and mobile were designed as one page, so the model, colour and pack decisions sit in the same order on both.

Top of the Volvik product page

Compare first.
Then configure.

02Product decision

Models side by side,
not buried in a dropdown.

The model selector shows each ball as a card with its feel, control notes and price, so the comparison happens on the page instead of across three tabs. Colour swatches sit directly below, and the gallery follows the selection.

Volvik product page on a laptop

03Bundles & add-ons

Bigger packs and gift sets,
priced in context.

A multi-dozen saving and the free-shipping threshold are shown inside the configurator, and licensed packs offer the gift set and player’s set as add-ons with the saving stated. The upsell reads as a next step, not a pop-up.

Volvik “Enhance the experience” add-ons on desktop

04Collection

Filters that match
how golfers shop.

The Marvel collection page filters by ball model, colour, character, movie and feel, and the four-hero band sells the set when the grid does not. Volvik’s catalogue logic became the navigation.

Volvik Marvel collection page

Next: the mobile experience

05Mobile

The same decisions,
one thumb wide.

On the phone the gallery, model cards and colour swatches stack in the same order as desktop, and the bundle module keeps its savings visible before the add-to-cart bar.

Top of the Volvik product page on mobile
Volvik product page on a phone
Volvik model cards and bundle module on mobile

Every option kept.
None in the way.

Licensed packs use the same page system: character selector, add-on set and bundle module, with the artwork doing the selling.

The Volvik Marvel Spider-Man pack page

More work

More work.
Same level of thinking.

A broader range of eCommerce, SaaS and web projects. Swipe through, open what is relevant.

View all work

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